Free SEO Tool
Calculate the expected traffic, leads, and revenue return from moving up the SERPs. Uses position-to-CTR benchmarks and your actual conversion data. Perfect for building client proposals and internal SEO business cases.
Monthly searches for your target keyword
CTR: 0.8%
CTR: 10.2%
% of organic visitors who convert
Revenue per sale, lead, or sign-up
Agency fees + tools + content costs
40
Current monthly visits
Position #15 · 0.8% CTR
510
Target monthly visits
Position #3 · 10.2% CTR
£120
Current monthly revenue
0.8 conversions/mo
£1.5K
Target monthly revenue
10.2 conversions/mo
Revenue increase per month
£1.4K
£16.9K per year
-29%
Monthly ROI
vs SEO investment
-29%
Annual ROI
12-month horizon
2 mo
Payback period
months to break even
5,640
Annual traffic gain
additional visits/year
Projections are estimates. Actual results depend on competition, seasonality, SERP features, brand strength, and landing page performance. Use these figures as directional indicators for business case conversations, not as guaranteed outcomes.
These industry-average click-through rates are used in the calculator. Actual CTR varies significantly based on brand recognition, SERP feature presence (AI Overviews, featured snippets), and query type (navigational vs informational vs commercial).
| Position | CTR | |
|---|---|---|
| #1 | 39.8% | |
| #2 | 18.7% | |
| #3 | 10.2% | |
| #4 | 7.4% | |
| #5 | 5.1% | |
| #6 | 4% | |
| #7 | 3.1% | |
| #8 | 2.6% | |
| #9 | 2.2% | |
| #10 | 2% | |
| #11–20 (page 2) | 0.8% | |
| #21–30 (page 3) | 0.4% | |
| #31+ (page 4+) | 0.2% |
The calculator uses industry-standard click-through rate (CTR) benchmarks for each SERP position. It multiplies your keyword's monthly search volume by the position CTR to estimate monthly organic traffic. Your conversion rate and average conversion value then translate that traffic into projected monthly revenue. The difference between current and target revenue, minus your SEO investment cost, gives the ROI.
The calculator uses widely cited organic CTR benchmarks: position 1 ≈ 39.8%, position 2 ≈ 18.7%, position 3 ≈ 10.2%, position 4 ≈ 7.4%, position 5 ≈ 5.1%, position 6 ≈ 4.0%, position 7 ≈ 3.1%, position 8 ≈ 2.6%, position 9 ≈ 2.2%, position 10 ≈ 2.0%, positions 11–20 ≈ 0.8%, positions 21–30 ≈ 0.4%, positions 31+ ≈ 0.2%. These are directional averages — actual CTR varies by query type, brand presence, and SERP features.
Yes — this calculator is designed for agency use in client proposals and sales pitches. Use it to demonstrate the revenue upside of moving from page 3 to page 1 for target keywords. Present projections as directional estimates rather than guarantees, and note that actual results depend on content quality, competition, seasonality, and brand recognition. Pair the output with keyword data from Semrush or Ahrefs for a complete business case.
If you're currently ranking on page 3 or beyond (position 21+), the CTR is very low (0.2–0.4%), which means the monthly traffic estimate may be close to zero depending on search volume. This is actually a useful illustration — it shows stakeholders that ranking below page 1 generates almost no organic traffic, making the case for SEO investment even stronger.
For e-commerce sites, average conversion rates typically range from 1% to 4%. For B2B lead generation (form fills, quote requests), 1%–3% is common. SaaS free trials typically convert at 2%–5%. If you don't know your actual conversion rate, start with 2% as a conservative estimate. For the most accurate projections, use your actual Google Analytics conversion data segmented by organic channel.
The projections are directionally accurate for business case purposes, not financially precise forecasts. Real-world results depend on many factors the calculator cannot account for: SERP features (AI Overviews, featured snippets, ads), seasonal demand variation, brand strength, landing page conversion rate changes, and ranking position volatility. Use the numbers to show the scale of opportunity, not as promised outcomes.