Trusted SEO metrics and link analysis platform
Moz Pro is a long-standing SEO platform best known for its Domain Authority (DA) and Page Authority (PA) metrics. It offers a solid all-round toolkit with a focus on beginner accessibility and link analysis.
Research keywords with difficulty, opportunity, and priority scores.
Analyse domain authority, link profiles, and spam scores.
Track keyword rankings with SERP feature and location data.
Technical audit identifying crawl errors, redirects, and metadata issues.
Page-level optimisation recommendations for target keywords.
Free Chrome extension showing DA/PA metrics on any web page.
| Plan | Price | Users | Projects | Keywords / Limit |
|---|---|---|---|---|
| Starter | $99/mo | 1 | 5 | 50 |
| Standard | $179/mo | 1 | 10 | 300 |
| Medium | $299/mo | 2 | 25 | 700 |
Pricing accurate as of 2026. Check the tool website for current rates.
Best for
Beginners, teams who rely on DA as a reporting metric, and those who want the longest free trial.
Our verdict
Moz Pro is a solid choice for teams getting started with SEO or those who have workflows built around Domain Authority metrics. It is not the most powerful tool in the category, but its ease of use and 30-day trial make it a low-risk way to get started with a paid SEO platform.
Moz Pro earns a 4.2/5 in our review and is strongest for beginners, teams who rely on da as a reporting metric, and those who want the longest free trial. Moz Pro is a solid choice for teams getting started with SEO or those who have workflows built around Domain Authority metrics. It is not the most powerful tool in the category, but its ease of use and 30-day trial make it a low-risk way to get started with a paid SEO platform.
Beginners, teams who rely on DA as a reporting metric, and those who want the longest free trial.
30-day free trial
Smaller backlink index than Ahrefs or Semrush. Keyword database less comprehensive than competitors. Slower to release new features.
The closest alternatives we recommend alongside Moz Pro are Semrush, Ahrefs, SE Ranking. The right choice depends on whether you prioritise price, data depth, technical SEO, or content workflows.
30-day free trial
Get Started with Moz ProAffiliate link — we may earn a commission at no cost to you.