Moz Pro Review
Trusted SEO metrics and link analysis platform
Our Take
SaySEO
Rating
Moz Pro is a solid choice for teams getting started with SEO or those who have workflows built around Domain Authority metrics. It is not the most powerful tool in the category, but its ease of use and 30-day trial make it a low-risk way to get started with a paid SEO platform.
30-day free trial
Overview
Moz Pro is a long-standing SEO platform best known for its Domain Authority (DA) and Page Authority (PA) metrics. It offers a solid all-round toolkit with a focus on beginner accessibility and link analysis.
Pros & Cons
What we like
- Trusted and widely-recognised DA metric
- Most beginner-friendly interface in the category
- Free MozBar Chrome extension
- 30-day free trial, the longest in the category
- Strong educational resources and community
- Good local SEO features
What to watch out for
- Smaller backlink index than Ahrefs or Semrush
- Keyword database less comprehensive than competitors
- Slower to release new features
- Site crawl limits on lower tiers
Rating Breakdown
Key Features
Keyword Explorer
Research keywords with difficulty, opportunity, and priority scores.
Link Explorer
Analyse domain authority, link profiles, and spam scores.
Rank Tracker
Track keyword rankings with SERP feature and location data.
Site Crawl
Technical audit identifying crawl errors, redirects, and metadata issues.
On-Page Grader
Page-level optimisation recommendations for target keywords.
MozBar
Free Chrome extension showing DA/PA metrics on any web page.
Pricing
| Plan | Price | Users | Projects | Keywords / Limit |
|---|---|---|---|---|
| Starter | $99/mo | 1 | 5 | 50 |
| Standard | $179/mo | 1 | 10 | 300 |
| Medium | $299/mo | 2 | 25 | 700 |
Pricing accurate as of 2026. Verify current rates on the tool's website.
Bottom Line
Best For
Beginners, teams who rely on DA as a reporting metric, and those who want the longest free trial.
Our Verdict
Moz Pro is a solid choice for teams getting started with SEO or those who have workflows built around Domain Authority metrics. It is not the most powerful tool in the category, but its ease of use and 30-day trial make it a low-risk way to get started with a paid SEO platform.
Frequently Asked Questions
Is Moz Pro worth it?
Moz Pro earns a 4.2/5 in our review. Moz Pro is a solid choice for teams getting started with SEO or those who have workflows built around Domain Authority metrics. It is not the most powerful tool in the category, but its ease of use and 30-day trial make it a low-risk way to get started with a paid SEO platform.
Who is Moz Pro best for?
Beginners, teams who rely on DA as a reporting metric, and those who want the longest free trial.
Does Moz Pro offer a free trial?
30-day free trial
What are the biggest drawbacks of Moz Pro?
Smaller backlink index than Ahrefs or Semrush. Keyword database less comprehensive than competitors. Slower to release new features.
What are the best alternatives to Moz Pro?
The closest alternatives are Semrush, Ahrefs, SE Ranking. The right choice depends on whether you prioritise price, data depth, technical SEO, or content workflows.