Industry-leading backlink analysis & keyword research
Ahrefs is the gold standard for backlink analysis. It runs one of the world's largest link databases and is favoured by SEO professionals who live and breathe link building, content gap analysis, and keyword research.
Complete backlink and organic search analysis for any domain.
10B+ keywords with accurate difficulty and traffic potential scores.
Find the most linked, shared, and trafficked content in any niche.
Daily SERP position monitoring with share of voice reporting.
Technical SEO crawler with health score and priority issues.
Identify content gaps and keyword opportunities vs competitors.
| Plan | Price | Users | Projects | Keywords / Limit |
|---|---|---|---|---|
| Lite | $129/mo | 1 | 5 | 750 |
| Standard | $249/mo | 1 | 20 | 2000 |
| Advanced | $449/mo | 3 | 50 | 5000 |
Pricing accurate as of 2026. Check the tool website for current rates.
Best for
Link builders, content strategists, and SEO professionals who prioritise data quality over breadth of features.
Our verdict
Ahrefs is the tool that serious SEOs reach for when accuracy matters. Its backlink data is unmatched and its keyword research is among the most reliable available. If you're primarily focused on link building and content-driven SEO, Ahrefs is the clear choice. Teams needing a fuller marketing suite should consider Semrush.
Ahrefs earns a 4.7/5 in our review and is strongest for link builders, content strategists, and seo professionals who prioritise data quality over breadth of features. Ahrefs is the tool that serious SEOs reach for when accuracy matters. Its backlink data is unmatched and its keyword research is among the most reliable available. If you're primarily focused on link building and content-driven SEO, Ahrefs is the clear choice. Teams needing a fuller marketing suite should consider Semrush.
Link builders, content strategists, and SEO professionals who prioritise data quality over breadth of features.
$7 for 7-day trial (Starter)
No Google Analytics or Search Console integration. More expensive than SE Ranking or Mangools. Technical SEO audit less deep than Screaming Frog.
The closest alternatives we recommend alongside Ahrefs are Semrush, SE Ranking, Moz Pro. The right choice depends on whether you prioritise price, data depth, technical SEO, or content workflows.
$7 for 7-day trial (Starter)
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