SS

sayseo.co.uk

Learn SEO, use tools, get work done.

Tools

Use practical SEO tools you can actually work with.

The tools hub brings together free planners, calculators, and workflow builders for modern SEO work. Use them directly in the browser, copy the outputs, and turn rough SEO questions into something more useful.

Open live toolsOpen learning hub

On this page

  • 01Four live free tools available right now
  • 02Designed for marketers, website owners, publishers, and agencies
  • 03Built for practical use, not quote gating

Live tools

Four professional planning tools built to match the rest of the platform.

Each tool is designed to be immediately useful on its own, while still feeding naturally into deeper learning or a clearly scoped SEO task when you need delivery help.

What to expect

No sign-up required for the live planning tools.
Outputs are designed to be copied into briefs, notes, and task docs.
Built to help teams understand the work before doing it.
Each tool includes reset and copy actions so the result is actually usable.

Live now

Metadata Scope Calculator

Plan page volume, template complexity, and the right first rewrite wave.

Open tool

Live now

Internal Linking Planner

Map the right linking model for service pages, guides, and content hubs.

Open tool

Live now

Content Brief Planner

Shape a sharper page angle, outline, FAQs, and internal-linking direction.

Open tool

Live now

Technical SEO Checklist Builder

Generate a focused review checklist based on site type, stack, and risk.

Open tool

Use the tools

Move from rough SEO questions to clearer next actions.

These tools are intentionally practical. They help you size the work, plan the workflow, and create something you can actually use inside your own process.

Tool 01

Metadata Scope Calculator

Estimate how much title and meta description work your site actually needs before turning it into a rewrite project. This is designed to help teams batch the right pages first and avoid treating every page as equally urgent.

  • Useful for site clean-ups, launch preparation, and CTR-focused refresh work.
  • Separates page volume from template complexity so scope feels more realistic.
  • Gives you a first-wave recommendation instead of a vague whole-site rewrite.
Read content SEO
What matters most first?

Choose the page groups that matter commercially so the output can recommend a sensible first wave.

Estimated scope

Metadata plan for your website

Use this output to decide which pages and templates deserve attention first, and how to batch the work into a realistic metadata improvement sprint.

Estimated rewrite range

36 to 50 pages

This looks like a structured metadata clean-up where template logic and batch planning matter as much as the rewrites themselves.

First wave

18 to 30 pages

Complexity

Low

Suggested action list

  • Priority page inventory with page-type segmentation
  • Title and meta description rewrite rules by template
  • Recommended rollout batches for highest-value pages first
  • Page-specific rewrite notes for the most commercially important templates
  • A control group of pages to measure CTR and relevance improvements

Use the first wave to fix the pages that influence demand capture first, then expand only where the pattern is proven.

Tool 02

Internal Linking Planner

Work out what kind of internal linking system your site actually needs before you default to random link additions. The planner focuses on architecture, priorities, and the first sprint worth doing.

  • Designed for commercial pages, content libraries, and growing site structures.
  • Helps separate authority flow from generic editorial housekeeping.
  • Useful before a linking sprint, content refresh project, or site reorganisation.
Read internal linking

Recommended model

Commercial support-page linking system

The planner maps your site shape to a linking model so the first sprint targets the right destinations and not just the easiest pages to edit.

First sprint range

44 to 64 new or upgraded links

The first sprint should usually focus on a small set of commercially important destinations and the best supporting pages around them.

Priority focus

  • Route more contextual links from guides and support pages into key money pages
  • Audit navigation-adjacent pages that should pass authority into deeper content
  • Use a lighter editorial pass to add links where intent and hierarchy are already clear
  • Tighten the anchor strategy so the links reinforce intent rather than repeating exact-match text

Anchor guidance

  • Use descriptive anchors that clarify destination intent rather than stuffing exact-match phrases.
  • Link from the strongest supporting page, not from every page that mentions the topic once.
  • Treat internal links as part of page architecture, not as an editorial afterthought added at publish time.

Tool 03

Content Brief Planner

Turn a keyword target into a sharper page angle, section plan, FAQ set, and internal-linking direction. This is built for teams that want a cleaner starting point before the writing process begins.

  • Useful for new pages, refresh briefs, and editorial workflow planning.
  • Balances search intent, audience context, and conversion direction.
  • Gives you a structure writers and marketers can actually use.
Read content SEO

Brief output

Internal Linking Strategy: a practical guide for modern teams

This planner gives you a structured starting point. Use it to align the page angle, the writing brief, and the internal linking plan before drafting begins.

Recommended angle

A practical explainer that helps readers understand internal linking strategy without unnecessary theory.

Audience note

Include prioritisation cues so the brief can move into production quickly.

Goal note

Optimise for clear page ownership, intent fit, and internal linking from day one.

Suggested outline

  1. 01What internal linking strategy means and where teams usually get it wrong
  2. 02How to assess whether internal linking strategy deserves a dedicated page or content cluster
  3. 03A step-by-step workflow to plan or execute internal linking strategy
  4. 04Examples, edge cases, or templates readers can adapt quickly
  5. 05Common mistakes and what to do instead
  6. 06Include a concise section or example around anchor text
  7. 07Include a concise section or example around orphan pages

FAQ ideas

  • What should a strong internal linking strategy page include?
  • How long does internal linking strategy usually take to show impact?
  • How does anchor text connect to internal linking strategy?

Internal links

  • Link to one foundational guide, one adjacent topic page, and one clear next-step destination.
  • Create a supporting link to a page about orphan pages.
  • Make sure one internal link supports a commercially useful destination, not just another article.

Next-step guidance

Close with a next-step action such as opening a planner tool, reading a deeper guide, or moving into a related task page.

Tool 04

Technical SEO Checklist Builder

Generate a sharper technical review plan based on what type of site you run, what situation you are dealing with, and where the highest-risk technical issues are likely to sit.

  • Useful for migrations, quarterly audits, relaunches, and traffic-drop triage.
  • Translates technical review scope into immediate checks and next-wave fixes.
  • Helps teams avoid turning every technical concern into a same-priority issue.
Read technical SEO
Priority areas

Pick the technical areas you most want the checklist to emphasise.

Checklist output

Focused maintenance review

This output is designed to make a technical SEO review more implementation-ready. It groups the right checks first instead of producing a long undifferentiated issues list.

Immediate checks

  • Review crawl waste, duplicate templates, and weak page clusters first.
  • Check technical regressions introduced since the last sprint or deployment cycle.
  • Validate page experience issues that are suppressing key templates or journeys.
  • Review plugin-generated canonicals, sitemap output, and taxonomy archive behaviour.
  • Check whether theme templates create repetitive heading or metadata patterns.
  • Check robots rules, indexability, canonical conflicts, and sitemap coverage.
  • Audit template-level titles, headings, duplicate descriptions, and thin template variants.

Next wave

  • Create a template-level issue log so fixes are grouped by pattern rather than by individual page.
  • Prioritise fixes by commercial importance, implementation effort, and risk of recurrence.
  • Separate commercial pages from supporting content so the first fixes affect the most important journeys.
  • Re-crawl after the first batch to confirm the fixes behave consistently across templates.

Collaborators to involve

  • Align SEO, content, and engineering owners on what gets fixed first and how success is checked.
  • Assign an owner for CMS-level changes so implementation notes do not stall after the audit.

The strongest technical reviews translate issues into implementation-ready fix groups instead of producing a long undifferentiated issue list.